We first wrote this post at the end of 2020, when stores were closed and people turned to the internet for almost everything. A lot has changed since then. Here is a look at the trends that held up and what local businesses should focus on today.
Local search is still where customers start
Back then, "near me" searches were booming. They still are. A complete Google Business Profile, steady reviews and clear service pages are still the base of local marketing. Learn more about local SEO.
Search moved beyond Google's blue links
The biggest change is AI. Many people now ask Google AI Overviews, ChatGPT or Gemini for a recommendation. Businesses with clear pages, strong reviews and consistent details are the ones these tools mention. We call this Search Everywhere Optimization.
Video and social proof matter more
Short videos, real photos and reviews build trust faster than polished ads. Keep your social media active and show your real work.
Speed to lead wins jobs
Customers contact several businesses at once. The first to reply often wins. Tools like GoHighLevel and AI agents make instant follow up possible, even after hours.
Track calls, not just clicks
Clicks and impressions are nice, but calls and booked jobs pay the bills. Make sure every channel is tracked to real leads.
Where to start
If you are not sure which of these to tackle first, book a free marketing audit and we will help you pick.